Monday, March 28, 2005

Deccan Chronicle in Chennai

Was it intended to be a soft launch? There was no advance intimation that the Chennai editon of Deccan Chronicle would be launched today (March 28). I came to know of the launch only today from an advt today in a vernacular newpaper. I rushed out to get a copy. The 'invitation' price was Re 1. But today's issue came free. At last, Chennai has one more English newpaper.

But the issue is a disappointment. The layout is cluttered and the printing horrible. Even Indian Express is better. Why this soft launch? I have come across only a few hoardings or advertisements. And why does the paper look like this? If DC has to compete with The Hindu, which is known for its quality, it must do better.